WORKABOUT







PLANET
BY UP2YOU

ROLE
Logo, Brand Identity, UX/UI design, Illustration

YEAR
2022

WEBSITE
Up2You

DIRECTION & DEVELOPMENT
Up2You


PlaNet is a whitelabel platform for companies that want to engage their employees on a corporate journey towards environmental sustainability. A gamification of sustainability, PlaNet features missions, a leaderboard for teams and individuals and a shop where you can spend your won prizes.
I curated the UX/UI design, branding and illustrations for one year, iterating often on product features based on user testing.
With the new design, the subscription rates improved from 63% to 77% and the amount of users who completed 10 missions improved from 35% to 42%.

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PORTFOLIOVISUAL DESIGNER©2025MARGHERITA.PERUGINI@GMAIL.COM