C’EST LA V

ROLE
Logo, Brand Identity, Web design, E-commerce, Social media, Illustration

YEAR
2018

DIRECTION & DEVELOPMENT
Display

CALLIGRAPHY
© Nicolò Giacomin



Everything in C’est la V speaks of freedom, travel, lightheartedness, from patterns to styling, inspired by the 70s and boho imagery.

I designed the brand identity, from the logo to the choice of colors and typography, creating clear brand guidelines.
The brand needed few rules, to remain true to its free-spirited attitude. I defined just few key elements to be coherent through the brand applications.
I also designed the website and e-commerce, as well as instagram stories and posts.




PORTFOLIOVISUAL DESIGNER©2025MARGHERITA.PERUGINI@GMAIL.COM