PlaNet is a whitelabel platform for companies that want to engage their employees on a corporate journey towards environmental sustainability. A gamification of sustainability, PlaNet features missions, a leaderboard for teams and individuals and a shop where you can spend your won prizes. I curated the UX/UI design, branding and illustrations for one year, iterating often on the features based on user testing.
With the new design, the subscription rate improved from 63% to 77% and the amount of users who completed 10 missions improved from 35% to 42%. 

ROLE
UX/UI design, Branding, Illustration

YEAR
2022

WEBSITE
Planet︎︎︎ + Zendesk Help Center

DIRECTION & DEVELOPMENT
Up2You︎︎︎