Lisa Corti

Brand Identity and E-commerce redesign for Lisa Corti, a renowned Italian designer celebrated for vibrant textiles and home decor. With a deep-rooted passion for traditional craftsmanship, Lisa's work often features bold patterns and intricate detailing, creating unique pieces that reflect a colorful and eclectic aesthetic. Her collections, which include fabrics, home accessories, and apparel, resonate with warmth and creativity, making her a prominent figure in the world of interior design.

The objective of this rebranding project was to refresh a well-established brand, while introducing clarity and cohesion among its sub-brands. The original brand logo was actually a painting, which was graphically hard to reproduce and generated various logo versions among different suppliers. 

The new branding features a unified visual language, with some peculiar exceptions, that are part of the brand dna: for example, the possibility to change the background color of the main logo to match the fabrics, as well as the presence of secondary logos for stamping annual postcards and a signature logo for certifying fabrics. 

The beloved cat painting remained part of the brand, like on the shop exterior sign.

The new brand identity was brought also on the digital landscape, with a a refreshed website that improved user experience.