Astoria started in 1969 as an artisanal manufacturer and became one of the largest coffee machine factory in the world. During the celebration of the company’s 50th year of activity, Display was asked to design the visual language of the stand at Host, the leading trade fair dedicated to the world of catering and hospitality.
Under their creative direction, I designed the logo of the anniversary. It plays with symmetry, the recurrence of number 19 and the brand’s tagline, think espresso.

Client: Astoria︎︎︎
Role: Brand Identity
Year: 2019
Design Direction: Display︎︎︎
Photos: © Marco Dapino

© 2020
Milan, Italy